The Role:

As Site Director, you will lead the London center with end-to-end accountability for its overall performance. You will be responsible for ensuring an outstanding guest experience aligned with AIRE’s quality standards, while driving sustainable business results through strong operational leadership, people management, and disciplined financial oversight.

You will serve as the senior leader on site, providing clear direction, setting priorities, and ensuring a strong balance between service excellence, team engagement, and commercial performance, while maintaining full compliance with local regulations and internal policies.

Key Responsibilities

Operations

• Lead the overall day-to-day operations of the center, ensuring consistency, efficiency, and excellence across all departments.

• Set clear priorities and translate business objectives into operational actions for the management team.

• Anticipate and resolve operational incidents, ensuring swift decision-making and continuous improvement.

• Lead regular briefings and meetings with Managers to align on performance, priorities, and execution.

• Review operational KPIs and guest experience metrics (including NPS) to drive service quality and performance.

Facilities and Supplies Management

• Oversee facilities, maintenance, equipment, and cleanliness standards, ensuring optimal conditions across the center.

• Manage supplier relationships and purchasing processes, balancing quality, efficiency, and cost control.

• Ensure facilities-related budgets are effectively managed and aligned with operational needs.

Financial Performance & Business Management

• Be accountable for the overall financial performance of the center, ensuring revenue growth, cost control, and profitability.

• Lead the annual budgeting and forecasting process in collaboration with central teams.

• Monitor financial results, analyse variances, and implement corrective actions when needed.

• Identify and drive initiatives to improve occupancy, yield, and operational efficiency.

• Report on business performance and trends to senior leadership and participate in management and steering committees.

People Leadership

• Lead, develop, and hold Managers accountable for performance, engagement, and results.

• Ensure effective workforce planning and labour cost management aligned with business needs.

• Partner with HR on recruitment, development, performance management, and employee relations.

• Foster a strong leadership culture aligned with AIRE’s values and service standards.

Who you are:

• Minimum 3 years of experience as a General Manager in the Hospitality, F&B, Wellness, or Fitness industries is required.

• A minimum of 6 years of proven and successful experience in leadership roles, specifically within the Hospitality, F&B, Wellness, or Fitness industry, is required.

• A Degree in Tourism, Hotel Management, Business Administration, or a related field is required.

• Experience with openings in the industry is preferred.

• Experience or familiarity with Spa facilities is preferred.

• Experience in monitoring operational reports and making data-informed decisions.

• Experience managing customer satisfaction using surveys and continuous improvement plans.

Why You Should Join Us:

• Because you’ll have the opportunity to shape the operation, lead high-performing teams, and grow your career within an international luxury brand.

• Competitive salary

• Bonus Scheme

• AIRE gift experience on your birthday.

• 30% off in all our experiences

• Employee Referral Bonus Program.